Whether creating a page or a post, the WordPress title input is provided in the editor so that WordPress can effectively generate the title. Your theme should then declare its title as
However, you may want to introduce a title separator (e.g. :, |, -, or >>) or a sitename after the actual title like in the example below:
“How to create title tag on WordPress – SEOptimer”
Note: We strongly recommend not adding a separator or sitename in the actual WordPress title input field since it will also display on the actual page or post.
With some themes, titles will be the actual H1 heading for your page or post.
Here is our SEOptimer’s Guide to Header Tags example:
Here we see the title displayed as
It is also displayed as the
You can use several WordPress plugins to create title tags that won’t display on the actual page or post.
Should you create a dynamic WordPress title tag without a plugin?
There’s a few how-to guides regarding how to add title tags in WordPress without a plugin. However, doing this presents a small problem: adding meta descriptions. Most SEO plugins that allow you to add title tags also offer meta description input. (We’ll provide more information about these plugins later in this guide.)
If a plugin offers both title tag and meta description input, then what is the point in having a dynamic title tag? Meta description should not be dynamic or a copy of the first few sentences and should be standalone text that helps search engines understand the content of that specific page.
We understand that to truly create an optimized WordPress site, using fewer plugins is always best. WordPress is a resource intensive platform; if you are running a shared hosting account, you are sharing the number of resources available within that group. If one site in the shared account group requires extra bandwidth, it borrows from other sites within that group, eventually causing your site to require more bandwidth.
You cannot use plugins and create dynamic title tags by editing your header.php file. So, it’s fairly safe to say that having a plugin for creating title tags is the best option, simply because it will solve the meta description issue.
How can title tags be generated dynamically?
We’ve added a guide in case you want to learn more about how title tags can be generated dynamically. Its purpose is to help you understand that plugins are the best option when improving SEO for your site.
Here’s how it works:
You’ll first need to create a title in your WordPress site.
Our example of the title will be “How to create title tag on WordPress – SEOptimer”.
You must enter the Site Title (SEOptimer, as an example).
You can edit this title under Settings > General > Site Title:
Once you’ve added your Site Title, you must go to Appearance > Editor > Header.php:
The main file might vary depending on the theme you selected for your site. In this case, the header.php file is under the name Theme Header:
Locate theelement in the header.php file:
However, you do not want to use the separator within the title post itself, as it will display like this (screenshot below):
In the Search Engine Watch example, their title does not show any separators:
To truly optimize your title tag based on user intent within WordPress, we strongly recommend using a plugin.
How to add title tags with a WordPress plugin
Yoast and All in One SEO are the two most popular plugins to help with your title tag needs. They are fully customizable.
Adding title tags with the Yoast plugin
With Yoast, you can use their SEO title section to create your title. Their plugin should remove
As seen above, if you enable this, your WordPress title will be added along with the page number, separator and sitename.
You can add different snippet variables to each section, such as posts, pages, products and others to automate your title, page, separator, and site title. Simply select which section you want to create a snippet variable for:
Be sure to get in the habit of editing each title within the page or post you’re creating. It is entirely up to you to enable or disable this feature so you can enter each individual title tag.
To modify the title tag for a specific page or post, go to the actual page and, just below the WYSIWYG editor, find “Yoast SEO”. Click on either the Title or Edit snippet button:
Here you will see the defaulted settings for your SEO Title, which you can remove to add your own.
Adding title tags with the All in One SEO plugin
Another great plugin you can use is the All in One SEO plugin. While each plugin has its own features and benefits, both are great options when it comes to adding title tags.
You can update your title tag just underneath the WYSIWYG editor of the page or post you want to update.
Although the best practice is to remove all formatting, you can also enable formats in All in One and enter each page or post title manually. The format is similar to that of Yoast’s snippet variable.
Go to the All in One SEO section of the WordPress dashboard > General Settings:
Here you have the option of rewriting titles (enabled), capitalizing search titles and page title format:
If you click on the question mark, you’ll find more information, where you can find the following format:
Separators can be added between each format. If you simply want to automate your site’s name, you can add “- SEOptimer” and add any of the following formats previously mentioned:
%blog_title% – Your blog title
%blog_description% – Your blog description
%post_title% – The original title of the post
%category_title% – The (main) category of the post
%1$category% – Alias for %2$category_title%
%post_author_login% – This post’s author’ login
%post_author_nicename% – This post’s author’ nicename
%post_author_firstname% – This post’s author’ first name (capitalized)
%post_author_lastname% – This post’s author’ last name (capitalized)
%current_date% – The current date (localized)
%post_date% – The date the post was published (localized)
%post_year% – The year the post was published (localized)
%post_month% – The month the post was published (localized)
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