Netflix password sharing is coming to an end soon: 5 things you should note

By Abhik Sengupta: Netflix wants to put an end to sharing accounts and get each user to buy their own subscription. Of course, there’s nothing wrong with that, but the only problem is Netflix is significantly more expensive than its competitors, including Jio Cinema, Prime Video, Disney+ Hotstar, and Zee5. However, this is not stopping the company from coming after users who share accounts with friends or anyone outside their homes. It is already putting an end to users sharing passwords in select countries, like Canada, Spain, New Zealand, and Portugal. Now, the company is coming after users in the US and UK — two key markets for any tech company.

Earlier this week, Netflix announced that the company is extending its crackdown on password sharing to these two countries, though there’s a solution if they want to share the account with anyone outside their house. It is simple — pay extra. But what’s the cost? And is Netflix coming after users in India? Here are five key takeaways.

–First, let’s clear some basics. Netflix clearly states that a Netflix account is “meant to be shared by people living together in one household.” The company explains that a Netflix Household is a collection of devices connected to the internet at the main place you watch Netflix. A Netflix Household can be set up using a TV device. All other devices that use your Netflix account on the same internet connection as this TV will automatically be part of your Netflix Household.

–Currently, Netflix’s anti-password sharing rule is applicable in countries, like the US, the UK, Canada, Portugal, and Spain. The rule is also applicable in some Latin American countries. In its last quarterly results, the streaming giant stated that the initial reception to the crackdown on password sharing has been poor, though the company hopes for success in the long run. That’s likely because users will want to catch up on shows and movies and get a subscription to watch.

–If users still want to share a Netflix account with friends or family, say parents, there’s an option. Users will need to pay extra to add the additional member. Netflix has set the price at $7.99 (roughly Rs 661) per month; however, this differs from market to market. In the UK, users will have to pay GNB 4.99 (roughly Rs 510) to add that extra member.

–The catch is that Netflix’s two cheapest plans — Basic or Standard with Ads, which cost $9.99 (Rs 830) and $6.99 (Rs 589) per month, respectively, do not have the option to bring another member on board. Users with the Netflix Standard plan ($15.49 or Rs 1,290 per month) can add one extra member for $7.99 extra each month. Users with Netflix premium subscriptions promising 4K playback can add two extra members for the same $7.99 per month.

–As mentioned, Netflix has not extended the anti-password sharing move to India, yet. This may take a while to implement as India is a key emerging market with a long history of cinema. Currently, the company is focused on extending its ad-supported plan in the country to grow its subscriber base. Its base mobile-focused plan starts at Rs 149 and goes up to Rs 649.

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