“SEO Tutorial – Step by Step Guide” written by Mike Marko.
SEO or Search Engine Optimization can be tricky for most business owners.
Luckily for you, you can make it simpler with the right SEO tutorial step by step guide.
As a fellow business owner, I’ve struggled with SEO in the past as well. When I was just starting out, I went through countless SEO tutorial step by step guides myself.
That’s how I learned that SEO tutorial step by step guides can be tricky too.
For example, a lot of SEO tutorial step by step guides tell readers about SEO practices without explaining how to do them.
I’ve also seen SEO tutorial step by step guides that don’t explain why some SEO tactics are important.
The reader ends up not knowing what to expect from the tactic… which makes it hard for him to assess his efforts afterwards.
This SEO tutorial step by step guide won’t make that mistake. I’ll explain everything you need to know for your first SEO efforts.
So if you’re ready, read on for the SEO tutorial step by step guide made specifically for business owners.
Learn How to Do SEO
Before we dive into the SEO tutorial step by step guide, I want to say something first.
Even if you’re outsourcing your SEO to an external agency, you should still learn basic SEO.
This is because it can still help you deal with your SEO company. It can even help you pick one, as well as evaluate its performance during your partnership.
After reading this SEO tutorial step by step guide, for example, you’ll know enough about SEO to avoid being scammed by disreputable SEO companies.
Besides, reading up on SEO tutorial step by step guides also helps you understand what to look for in an SEO company.
This is because a competent SEO company will be able to promise and execute results that will actually help your online business. You’ll learn about things like that as you learn basic SEO.
Anyway, now that’s clear, we can move on to the SEO tutorial step by step guide itself.
What exactly are the SEO practices that you need to learn from SEO tutorial step by step guides like this one?
1) Use Highly-Searched Keywords
One thing that all SEO tutorial step by step guides can agree on is the fact that keywords are extremely important in SEO.
Without keywords, users or customers will have a hard time finding you online. Even content ideation is harder without them.
For the purposes of this SEO tutorial step by step guide, though, let’s focus for now on their importance to search engines and search engine users.
That is, let’s start by explaining why keywords matter to online search.
Why Keywords Matter
Search engines rely heavily on keywords in order to produce results for queries.
Why? Because keyword presence and usage is among the factors they consider when measuring relevance.
Remember — search engines are all about giving relevant results for searches.
So if you want your website to appear relevant for particular searches (like your customers’ searches), keywords are important.
Because of this, you’ll need to find out what keywords your target audience will most likely search for on Google.
Those are the keywords you should use to get your online business into their search results.
You can guess what keywords to use. Most of the time, basic keywords that put together a location and business type are used.
A better way of doing this is to actually do keyword research instead of guessing, though. That means finding relevant keywords for your business and customers in a semi-scientific manner.
How to Find Good Keywords
How do you find keywords in a more scientific way than guessing? By using keyword research tools.
These are tools that can help you sort through all possible keywords in your niche to find the best ones to use.
Keyword research tools such as Google Trends can even provide you with data on how popular a search query is.
Others will tell you how much competition you’ll face for a particular keyword (less is better!).
When choosing keywords, focus on ones that your target audience will most likely search for.
More often than not, these keywords will be directly related to your business. For example, if you own a spa, you can use keywords with words like “spas” or even “relaxation”.
Remember to consider your buyer persona too. The buyer persona is a model of your target customer, and can help you figure out what your target audience would want to look for.
2) Create Content Based on Keywords
I said earlier that keywords help with content ideation. In other words, you can use them to get ideas for content.
This content will be essential to getting your online business in multiple search results. The trick is to produce content that your target audience would want to read about.
That’s what we’re going to cover now in this SEO tutorial step by step guide — how to use keywords to think up content to write.
The process is pretty simple. Just see your keywords as topics that your target audience wants to read or know more about.
For example, if your keyword is “rash treatments”, that could be the topic in itself. In your content, you can differentiate the kinds of rashes, what causes them, and how to treat them.
This kind of keyword and topic correlation is what your target audience would want to find. Don’t use a keyword like “rash treatments” to produce content that’s actually about “burger recipes”.
You should also remember that sometimes, users input questions into search engines. This brings up another great content ideation tip for this SEO tutorial step by step guide.
In the case of a question-based keyword, your topic should revolve around answering the question.
For example, a keyword like “what is PMS” can lead to content that talks about Premenstrual Syndrome.
3) Use a Compelling Title
Next, your content will need compelling titles to complement it. Your titles should compel users to click on them when they appear in search engine results pages or SERPs.
The goal is to produce titles that are not only descriptive, but promising and interesting. This improves the chances of your content being viewed, along with your online business.
Generic titles like “List of Beach Resorts” can look very dull to most users looking for a vacation.
“Top Beach Resorts to Save Your Summer”, however, will look intriguing to users because of how inviting it sounds.
However, you should stay true to your content. You might have seen SEO tutorial step by step guides telling you click-bait is essential, but that doesn’t mean turning to misrepresentation.
In other words, making your title compelling doesn’t mean you should make it sound like something it isn’t.
You can still use the compelling elements of click-bait. However, you need to make sure that the title remains representative of the content itself.
You should also avoid using titles that are too long because SERPs can cut your titles short. They won’t look as appealing as other results that show a complete title.
I advise keeping your titles under 60 characters long. Sometimes, the limit will be even lower because of characters that take up more space, like the letter “W”.
While creating a compelling title, you should also do your best to include your keyword. Having the keyword present makes it more inviting because the user will see their search query included in your content title.
4) Have Simple URLs
Next, once you have content published online, you also have to check its URL. This part is often neglected by other SEO tutorial step by step guides.
But no matter how small this detail is, URLs are actually very important. This is because the users will also see a webpage’s URL while browsing search results.
An unappealing or overly complicated URL won’t look promising to users. They could even see overly-complicated URLs as spam.
URLs that are plagued with numbers won’t have a keyword boost, too. This can hurt your SEO ranking.
They also won’t look appealing enough to click on. URLs like “www.techhub.com/g/12345/2018” won’t even be able to show the users that they might have an answer to their search query.
It’s best to stick with URLs that feature your website and your keyword.
For example, “https://www.mikemarko.com/succeed-with-display-advertising/” immediately shows the user what the content will be about and how it relates to their keyword.
Simple URLs like this will look more appealing and will receive more clicks. This is because the user can see what the content will be about even with just its URL.
5) Have Optimized Images
This is an extra step that most business owners tend to forget. Even a lot of SEO tutorial step by step guides tend to miss this point.
Yet optimized images can do a lot for your SEO. That’s because they offer search engines like Google even more data to use in determining your content’s relevance to certain queries.
To optimize your images, start by naming them according to what they represent. This helps Google figure out what that image is.
You should also include alt tags with your images. These tags will be shown in cases where the image fails to load.
Screen-reading technology will also be able to correctly describe your image if it has proper alt tags. That’s good for the differently-abled as well as your SEO.
You see, acknowledgement of technologies like this is often seen as helpful by Google. Therefore, it ranks content with images that have alt tags higher (since it’s more user-friendly).
This means that optimized images help Google see how well-made your content is. The higher your content quality appears, the higher up it will rank in SERPs.
6) Ensure High Readability
Lastly, readability is a very important requirement that your content needs to meet. Despite that, other SEO tutorial step by step guides often neglect to talk about this.
Your site users/visitors will still have the last say on whether or not your content will be deemed good and useful. Therefore, you need to make sure that your content is easy to read and easy on the eyes.
Content that isn’t readable will most likely be disregarded. This will then mean that you’ve lost a potential customer or follower.
If a user doesn’t want to read your content, they’ll click away immediately. If they click away immediately, Google will flag your content as unhelpful and rank it lower on SERPs.
This is exactly what SEO tutorial step by step guides want you to avoid.
You can make your content more readable by using simple words, small paragraphs, and even images. These things make your content look more inviting to read.
Cutting your content into sections can also create an illusion of simplicity. It helps avoid making your content look like a single, unattractive block of text.
Final Thoughts on SEO Tutorial Step by Step Guide
Finding SEO tutorial step by step guides that actually walk you through important SEO practices can be hard.
Fortunately for you, this SEO tutorial step by stepguide was written with business owners and total SEO beginners in mind.
To give a quick recap of what we talked about in this SEO tutorial step by step guide, I said that keywords are extremely important. Without them, your SEO practice won’t have any direction or leverage.
Keywords can be used to create content or to complement it. Most SEO tutorial step by step guides will agree with me here when I say this is one of the most important things to do.
You should also have compelling titles to drive traffic towards your content. I also showed you how to optimize your URLs in this SEO tutorial step by step guide, in order to further encourage users to click on your content.
I also noted something many SEO tutorial step by step guides tend to overlook, which is that you should optimize images. Sometimes, optimized images will give you the boost your content needs to get ahead of the competition.
Lastly, you need to check your content’s readability. Even if you follow every SEO tutorial step by step guide, your content will be disregarded if it isn’t easy to read.
Other SEO tutorial step by step guides might overlook some of the tips I’ve given. However, I’ve seen for myself how important each of these tips are for business SEO.
If you need more SEO tutorial step by step guides from an experienced SEO practitioner, leave a request below! You can also leave me a note if you have any questions about this SEO tutorial step by step guide.
You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.
If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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